This branding concept was developed to help the company visualize their emerging identity, providing a tangible vision as they established their new brand. Focused on portraying the company as a protective layer between its employees and the communities it impacts, the design aimed to communicate both safety and strength.

Color & Visual Identity

Dark, grounding colors anchor the brand’s aesthetic, creating a sense of stability and resilience. These deep tones are balanced with vibrant oranges that emphasize energy and a commitment to safety—qualities central to the brand’s identity. Together, the colors convey both a bold presence and a vital promise of protection.

Typography

Approachable and modern, the typography offers a friendly edge, aligning with the brand’s mission to connect with both employees and the community. This font choice enhances the brand’s accessibility while retaining a professional, trustworthy appearance.

Iconography & Patterns

Icons and patterns reinforce the brand’s role as a safeguard, embodying the concept of a protective layer that surrounds all aspects of the business. These elements add visual depth, symbolizing the company’s commitment to safety and reinforcing its impact in a tangible, memorable way.

Photography

Photography choices bring an edge to the brand, capturing a glimpse of the company’s dedication to protection. The imagery subtly underscores the brand’s strength and responsibility, highlighting the commitment to secure and serve.