The Ultimate Ownership Experience
Hino Trucks
Agency/Role
Moncur / Art Director, Designer
The Challenge
The new website system repositions Hino Trucks by embracing its current brand identity while elevating its visual presence and user experience. This redesign integrates large, bold typography and a clean layout, allowing product images to take center stage, highlighting the quality and strength of Hino Trucks’ offerings.
Visual Focus
The new website system repositions Hino Trucks by embracing its current brand identity while elevating its visual presence and user experience. This redesign integrates large, bold typography and a clean layout, allowing product images to take center stage, highlighting the quality and strength of Hino Trucks’ offerings.
User Experience & Scale
User experience was a core directive, with navigation and layout restructured for seamless interactions. The streamlined structure directs users effortlessly to key areas, making the experience both intuitive and visually compelling.
Built with scalability in mind, the design system allows for smooth expansion as the brand evolves. Each element was carefully planned to create harmony between design and development, ensuring a seamless transition from concept to final product. This approach establishes a cohesive brand experience that aligns with Hino Trucks’ long-term vision and future growth.
Feedback
— Client contacts after the pitch
“”Bold”, “Like nothing else you find in the trucking industry”, “Tells our story in the appropriate manner”, “The story is perfect”
