The Ultimate Ownership Experience

The design puts Hino Trucks’ products front and center. Large-format imagery showcases the craftsmanship, capability, and strength of its commercial vehicles, allowing the products to make an immediate impression.

Bold, assertive typography reinforces Hino’s established brand personality, while a streamlined visual hierarchy keeps information clear and accessible across the experience.

The design system was developed with scalability at its core, supporting both the main Hino Trucks website and hundreds of Authorized Hino Dealer websites.

For the dealer network, I worked directly with the client to identify which components were needed and establish which elements dealerships could customize versus those that needed to remain consistent with the brand. This selective approach allowed the dealer websites to share the broader design language while addressing their specific content and functionality needs.

Across the experience, intuitive navigation and clear information hierarchy helped visitors find relevant information. Each component was designed with development in mind, ensuring consistency between design intent and implementation.

The result is a flexible, scalable digital system that supports two distinct website applications while maintaining a cohesive Hino Trucks brand experience.